About me

coincidence: remarkable concurrence of events or circumstances without apparent causal connection

creativity: the use of imagination or original ideas to create something; inventiveness

courage: the ability to do something that frightens one; bravery - or - strength in the face of pain or grief

The 3 C's of my life.

Your ASOS Head of Creative Ad is not a coincidence (I believe everything happens for a reason), which plugs directly into my creativity (without say - my passion) and my worldly adventurous side, thus courage to explore and learn.

I am Lucas Pantos, hailing from Joburg SA, and I started out (age 15 yrs) in fashion retail with Edgars as a casual salesman (specialist RayBan & Swatch). I pushed my way into merchandising and eventually ended up at Edcon HQ, in Marketing. I haven't looked back since - except for my longing desire to work in fashion retail again. My 20 year advertising & brand building background will simply be value add for ASOS. A Win Win

I am your man!