About me

I have been working as a creative for 14 years. During that time, many things happened.
I named a combo at McDonald's. I pitched the largest beer for AbInbev in Colombia, Peru, and Ecuador, and we won. I worked for the European market. I moved to Peru and became the Creative Director General. I won another bid for BBVA in the region, as well as for Movistar. I lost one in Sao Paulo. I won the first Cannes Lion of 121 Latam. And the first Ibero-American Eyes and many other firsts. We packed suitcases that literally traveled around the world. We reached Times Square. We won gold Effies and others too. I served as a jury member at El Ojo de Iberoamérica, the Effies, and many others. We won DiDi, Mitsubishi, Scotiabank. We won Adidas and launched a jersey in the metaverse.
I built one team. I built another. And another.
I worked for Unilever, AbInbev, Scotiabank, Telefónica, BCP, Latam Airlines, McDonald's, Mitsubishi, Volkswagen, American Express, and more.
I moved to Barcelona. And from here, I now work for the whole world. In Spanish and English.

Skills

Advertising, Branding, Copywriting, Creative, Creative Direction, Photography

Sector Experience

Advertising, Automotive, Radio, Social Network / Community, Telecoms, Television

Awards

Cannes Lions - Shortlist, Cannes Lions - Silver, Effie\'s - Gold, El Ojo Gold, El Ojo Silver, FIAP, IDEA Award - Gold, The ECHOs

Clients

Adidas, MAPFRE, McDonald's, Mitsubishi, movistar, Netflix, peru, Telefonica