About me
I lead creative direction for spatial and experiential design — translating brand and sustainability storytelling into physical environments, from retail activations to museographic installations and large-scale immersive experiences. With 10+ years directing interdisciplinary teams, I've delivered experience design for outdoor and lifestyle brands including Patagonia México, Fjällräven México, L'Oréal, and Palacio de Hierro, alongside museography for Banco de México, JOVEM, and a project with Annie Leibovitz/TDM+ for Fútbol 2026. I take ownership end-to-end — from concept through fabrication and production feasibility — building scalable design systems, not one-off pieces.
Skills
Art Direction, Creative Direction, Exhibition Design, Experience Design, Graphic Design
Sector Experience
Audio / Visual, Conservation, Creative Services, Design, Environmental Health, Exhibitions, Non-profit, Outdoor, Photography, Sustainability
Clients
Abierto Mexicano de Diseño, Banamex, Banco de México, Cocolab, Eldevives, Fondo Oaxaqueño para la Conservación de la Naturaleza, Frida Kahlo Corporation, GIZ, Ogilvy, Patagonia México, Universidad Iberoamericana, WWF México