Born and raised in Hong Kong. Vivian Lo believes in appropriate design: design that is idea led, and that clearly communicates through the most successful medium. This design thinking leads to a range of multi-disciplinary outcomes. It is hard therefore to attribute my outcomes to a 'style' of work, instead my 'style' is more apparent in my process and thinking. A successful project is formed by three main components; in-depth research, a strong impactful concept and the overall aesthetic.