About me
'm a Creative Director, designer and storyteller with over 20 years' experience building and leading brands that connect with people.
As the Founder and Creative Director of Brand Folk, I collaborate with ambitious businesses to define who they are, how they look, and what they stand for through strategy, storytelling and design.
For 20+ years, I've helped shape brands across hospitality, lifestyle, wellness and creative sectors, delivering everything from brand strategy and workshops to full visual identity systems and implementation.
My approach is both strategic and hands-on: I love guiding teams through the creative process, translating big ideas into beautifully effective brand experiences.
Collaboration sits at the heart of everything I do, working alongside clients, designers and partner studios to build brands with clarity, craft and purpose.
Skills
Brand / Logo Design, Brand Stategy, Branding, Web Design