About me

Award-winning Creative Group Head, Louise has enjoyed over 15 years in the advertising industry as an Art Director/Creative Director. She has had the advantage of working on a wide range of creative communications, spanning across ATL, BTL and TTL. Her specialty lies within the digital and retail industry, reflecting the motto of David Ogilvy, "If it doesn't sell, it isn't creative." Working with some of the top agencies in the creative industry, like Ogilvy, TBWA, Mullen Lowe and Geometry, she has affirmed herself as an all-rounder, excelling in fields like banking, cellular, and shopper marketing, FMCG, automotive, and beauty.

Louise is always open to a challenge, trying to get under the skin of her clients. She sees social content at the heart of everything. Also while working dynamically and in an interesting way to find creative solutions, big or small. She believes in mixing and matching, bringing strategy to creative, talking TV and in-store, combining digital with print, and adding a dash of social media in the mix. 360 thinking is first on her list and this reflects in the numerous international brands, including Revlon, Pearson, Vodacom, SPAR, Purina, Milka, Audi, Volkswagen, Starbucks, Ikea, Etihad Airways and Nokia, that she has worked on. As a passionate advocate for creativity, she has built a strong repertoire of presentation skills and an understanding of creative content. Louise is keen to pursue her career and expand her skills even further.

Judging:
UAE Young Lions 2022
UAE Young Lions 2021
The Middle East Stevie Awards 2022
The Middle East Stevie Awards 2019

List of awards:
2021 Silver MEPRA Best Real Estate/Construction Campaign
2021 Silver MEPRA Best Campaign - Kuwait
2021 Bronze MEPRA Best Creative Approach During COVID-19
2021 Bronze MEPRA Best F&B Campaign

2020 Gold MEPRA Best Campaign in Market - Oman
2020 Gold MEPRA Best Food & Beverage Campaign
2020 Silver MEPRA Best Use of Creative
2020 Silver MEPRA Best Consumer Goods Campaign
2020 Bronze MEPRA Best Consumer Goods Campaign
2020 Bronze MEPRA Best Campaign in Market - Saudi Arabia
2020 Bronze MEPRA Best Arts & Culture Campaign

2018 Silver MEPRA Best consumer goods campaign
2018 Silver Apex Award for CHANGE

2012 ICSC Foundation European Community Support Award ICSC
2012 Silver SOLAL Marketing Award
2012 The Albert Sussman International Community Support Award

RETAIL AWARDS:
2012 Gold Footprint award
2012 Silver Footprint award
2012 Silver Footprint award
2012 Silver Footprint award

Skills

Advertising, Art Direction, Brain storming, Branding, Copywriting, Creative Direction, Digital Art, Social Media, Strategy Planning, Team Management

Sector Experience

Advertising, Automotive, Fashion, Food & Beverages, Luxury, Marketing, Retail, Social Network / Community, Telecoms

Awards

Footprint Gold award, Footprint Silver Award, ICSC Foundation European Community Support Award ICSC, Silver Apex Award for CHANGE, Silver MEPRA Best consumer goods campaign, Silver SOLAL Marketing Award, The Albert Sussman International Community Support Award

Clients

Allan Gray, Godiva, Nokia, Revlon, Spinneys, Vodafone, volkswagen