About me

I am interested in applying for the Midweight digital copywriter position at Purple for which I hope to be successful.

With 3 years experience creating editorial content for fashion and lifestyle publications/brands, I am confident of translating my skills and knowledge to Purple's clients and retail brands.

Recently I worked with Design Studio pro ducting display headlines, press ad copy and body copy for advertisements, packaging and instruction manuals for the Nokia Life scheme and Nokia Care.

I currently run an online journal called Lust & Found which covers the work of creatives from fashion, art, design and culture, specifically aimed at young Londoners like myself. Lust & Found has gained 10 regular contributing writers and photographers, as well as it being a great platform for me to keep writing and discovering new talent. I did the branding, art direction, site front end development with a programmer. I also run the social media channels for the site (Twitter and Facebook)

Since launching in February 2012, it has gained a regular readership of 2000 unique users per month, 750 Twitter followers and 170 Facebook Friends.

My previous role as Copywriter & Social Media Co-Ordinator at Harvey Nichols Head Office, where I wrote copy for online and offline channels as well as customer emails. I managed their social media communities (Twitter, Facebook, YouTube) by generating on-brand and engaging content. My experience at Harvey Nichols demonstrates my ability to create and write in different house styles from titles, strap lines, designer profiles, competition promotions and social media messages.

Prior to this I held the Digital Editor role at Cent magazine for 2 years, where I re-launched the site with content that covers fashion, art, design, music, film and literature. As Digital Editor I planned, researched and wrote articles varying from words, writing up to 3 600 word features per day. Content included designer/brand profiles, interviews, films and product descriptions for contents on the Cent Online Shop. I also launched and oversaw the content published on Cent's social media platforms (Twitter, Facebook, Vimeo). Being in a small start-up company, my role was very broad where on a daily basis I did anything from producing editorial/social content, site maintenance, pr/marketing, organising last minute events, so organisation was a must.

I am proficient in Microsoft Office (Word, Excel, Powerpoint), Adobe CS5 (Indesign, Photoshop, Illustrator, Dreamweaver), Mac and PC operating systems. I have experience with using FTP Programmes (Fetch, Filezilla, Cyberduck), PHPMyAdmin, WordPress, Magento and custom Content Management Systems (CMS) platforms to upload and edit content. I am active on Twitter @thisislouisalau and Facebook.

I am available for interviews at your convenience with an immediate start.

I look forward to hearing from you with feedback.

Best Wishes,

Louisa