About me

I have just relocated back to London after working in Southeast Asia at Rocket Internet's latest ecommerce venture Lazada. There I was Regional Fashion Social Media Manager and Content Specialist working.

In my last role I managed, strategized, planned and analyzed the content for the fashion social media accounts of the 6 countries where we were operational. Building the accounts from nothing to over 100k fans in 5months and planning content for main accounts reaching a total of 9 million fans in SEA. I was also initially involved in setting up and creating best practices for the SEO copy on all trend pages and sub-category fashion pages. I was also the go-to for editorial copy for other marketing channels, such as email, Facebook paid ads and affiliate blog pieces.

I have the experience and proven track record to plan original creative content optimised for online, listening to social trends and analyzing audiences, providing the most engaging content, leading to high engagement rates and excellent CTR and CR.

I reported to both the creative director and MD of fashion, working closely with the merchandising teams and marketing teams. My role required me to coordinate and brief the photography studio and graphic teams, who I worked with on a daily basis to produce content for our social media.

Having a 2:1 degree in Fashion Journalism and 4 years of copywriting experience predominantly for social media channels and fashion press, my style of writing is adaptable to the needs of each market and audience. I have strong analytical skills, experienced using Facebook insights, listening tools and Google analytics to influence best practice of my work.

I am currently freelancing for WWD until I find a permanent role but I am available for interviews.

I can provide references from my previous employers:

WWD, Editorial Coordinator, Lorelei Marfil

Lazada, Creative Director, Anne-Marie Bodel

Primark, Digital Campaign Manager, Laura-Jane Preston