About me

Blending brand strategy with creative soul - I help build brands that feel as good as they perform.

Currently Brand & Marketing Director at THE PIG Hotels - a British hotel group rooted in nature, seasonality, and a strong sense of place - I lead brand, proposition, creative, digital and content strategy across the group.

My approach combines big-picture thinking with finely tuned instinct - growing a brand that is commercially sharp and emotionally resonant. I believe in building businesses that do good, not just look good. Ones with strong storytelling, purposeful positioning, and creativity that connects.

Over the past 12 years I've helped grow THE PIG from a much-loved boutique hotel into one of the UK's most respected hospitality brands. Along the way, I've led through a pandemic, worked on multiple property openings, and helped shape the business into a proud B Corp. I work best where strategy meets creativity - combining instinct, commercial clarity, and a deep understanding of the guest experience.