About me
A seasoned marketing professional who for the last 18 years has worked at some of the world's best marketing communications companies including the Ogilvy Group, McCann Worldgroup and Engine.
As Global Marketing Director of award-winning global design agency, jones knowles ritchie, Matt is responsible for getting jkr noticed and chosen by amplifying celebrating what makes the agency unique; Charisma By Design(TM).
Prior to joining jkr, Matt launched his own creative agency, published a book and has been a consultant to over 20 creative agencies throughout his career significantly contributing to their growth, profile and award wins.
Matt has a wealth of international marketing experience having developed and implemented campaigns for the likes of Camelot, Carlsberg, Maxxium, Diageo, Bacardi, MasterCard, Unilever and Coca-Cola.
His agency experience is multi-discipline and includes; brand design, shopper marketing, promotional marketing, experiential marketing, PR and social media.
Skills
Sector Experience
alcoholic drinks, Consumer packaged goods, financial services, FMCG, Gambling, marketing communications, Retail, Soft Drinks
Awards
Clios - Gold, Creative Circle Award - Gold, Creative Circle Award - Silver, DBA Design Effectiveness Award, Eurobest Award Shortlist, FAB Award, graphis, New York Ad Festival - Second Prize, PentAward - Diamond
Clients
Trade Associations
Matt Parkes was recognised as an Industry Influencer on 15th March 2016
on 17th July 2015 Project featured:IRN BRU: Fabric of the Nation
on 19th August 2015 Project featured:Q3 2015 advertising campaign
on 18th January 2016 Project featured:Young's: Signs with Stories
on 17th February 2016 Project featured:The Domino Effect
on 13th April 2016 Project featured:Hippeas
on 2nd August 2016 Project featured:IRN-BRU
on 2nd August 2016 Project featured:Butterfly Twists
on 24th January 2017 Project featured:Kashi Redesign
on 24th January 2017 Project featured:Berlei Redesign
on 24th January 2017 Project featured:Budweiser Liberty
on 24th January 2017 Project featured:Budweiser Aluminum Bottles
on 24th January 2017 Project featured:Jura: The Elemental Collection
on 24th January 2017 Project featured:Jura 1984 Vintage
on 24th January 2017 Project featured:Budweiser Olympics
on 31st January 2017 Pro member:
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Matt Parkes has been a Contributor since 10th December 2015.