LOBO New York

ABOUT

Lobo and BBDO NY joined Autism Speaks, an advocacy organisation in the United States that sponsors research and awareness activities, and the Ad Council in a campaign to help parents identify signs of autism in their children.

The centerpiece of the campaign is a 1-minute film based on firsthand accounts from Jacob, an 11-year boy who was diagnosed with autism when he was 3. To transform his personal experiences into something universally relatable we chose the animation route, using symbolic language and visual abstraction to create a fablelike ambience capable of communicating very real, recognizable symptoms.

Since our goal was to create a fantasy world grounded in reality, we decided to build all settings as actual scale models in our studio. Apart from the animated characters, which were created in CG, everything you see in the film is real miniature objects, a combination of fabricated props and natural materials that give the spot a tactile, handcrafted feel.

Client: Autism Speaks
Agency: BBDO New York
Title: "The World of Autism"
 
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
CD/Copywriter: Mark Anderson
ACD/Art Director: Bianca Guimarães
 
Senior Producer: Whitney Collins
Executive Music Producer: Melissa Chester
Senior Radio Producer: Chris Cassar
Account Director: Sarah Parkinson 
Account Manager: Sarah Albertelli
Account Executives: Michelle Brandow; Sigourney Hudson-Clemons
 
Production Company: Lobo Productions
Director: Guilherme Marcondes
Creative Executive Producer: Loic François Marie Dubois
Producer: Aron Matschulat Aguiar
Director of Photography: Alexandre Elaiuy, Vince Vennitti
Associate Producer: Eliza Flores
Type Designer: Marcelo Righini
Digital Creative Director: Carolina Azevedo
 
Music and Sound Design: Human NY
 
Sound Mixer: Corey Bauman

MADEIT CREDITS

  • Autism SpeaksClient
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