About me

Liz is a designer and creative director with almost 20 years of experience creating brands, packaging, new products and integrated marketing. She works with a wide range of clients from one-person startups to Fortune 50 companies to develop on-strategy creative solutions to any business problem. Current and past clients include Pepsico, Newell Rubbermaid, Terlato Wines, Hillshire Brands, Perdue Farms, Kellogg's, Sara Lee and many, many more.

As the Vice President/Creative Director at PKG Brand Design, Liz led the agency in creating effective design solutions that engage consumers in the moment of truth. the store shelf to social engagement. As an independent consultant Liz works with clients large and small to develop on-strategy brand solutions.

She loves designing for new brands and utilizing her design thinking and experience in brand strategy, brand design and packaging to bring life to any idea that can be sketched on the back of a napkin.