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After being dormant for years Country Time was reintroduced in 2018, positioning itself as a brand synonymous with lemonade stands. Kids turn Country Time powder into lemonade they then sell by the glass.

Lemonade stands are close contact operations. But 2020’s socially distanced summer spelled trouble for the brand and its customers. How does Country Time stay relevant (and sell lemonade) when its biggest sales driver, lemonade stands, is made non-existent?

Covid-19 was hurting almost every business. Because of that, the U.S. government passed the biggest bailout in its history. The money was meant for small businesses, but big businesses muscled their way in, taking much of it.