Liz Taylor Worldwide CCO

ABOUT

After being dormant for years Country Time was reintroduced in 2018, positioning itself as a brand synonymous with lemonade stands. Kids turn Country Time powder into lemonade they then sell by the glass.

Lemonade stands are close contact operations. But 2020’s socially distanced summer spelled trouble for the brand and its customers. How does Country Time stay relevant (and sell lemonade) when its biggest sales driver, lemonade stands, is made non-existent?

Covid-19 was hurting almost every business. Because of that, the U.S. government passed the biggest bailout in its history. The money was meant for small businesses, but big businesses muscled their way in, taking much of it.

MADEIT CREDITS

  • Kraft HeinzClient
  • Adrianna LauricellaVice President
  • Adrianna LauricellaVice President
  • Alison Brod Marketing & CommunicationsPR Agency
  • Andrew Deckert Head of Adult & All-Family Hydration (Kraft Hein
  • Bridget RoseExecutive Producer
  • Brooke Scher MoganSenior Vice President
  • Daniel JaramilloSenior AD
  • Elizabeth RittenProducer
  • Erika BergSenior Account Executive
  • Famous GroupProduction Company
  • Javier ValleSenior CW
  • Kevin LillySVP Strategy Director
  • Mark BurgessEVP Account Director
  • Megan CollinsAccount Director
  • MerklePromotion & Loyalty Solutions
  • Mike DavidsonHead of Production
  • Nandita Vijayaraghavan Associate Brand Manager (Kraft Heinz)
  • Natalie DahlProducer
  • Oren KaplanDirector
  • Pete LefebvreCreative Director
  • Ryan StottsCreative Director
  • StarcomMedia Agency
  • Susan AndersonPrint Producer
  • * Leo Burnett Chicago
  • * Aki SpicerChief Strategy Officer
  • * Liz TaylorWorldwide CCO
Project featured: on 4th September 2021 Contributor:

Liz Taylor has been a Contributor since 25th November 2015.

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Littlest Bailout

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