Liz Taylor
Global CCO
ABOUT
Country Time is a lemonade brand synonymous with lemonade stands. But a socially distanced summer spelled trouble for the brand and its customers. How do kids sell lemonade during a pandemic? Although the US government offered the biggest economic bailout in its history, the money – meant for small businesses – was grabbed by big ones instead. In response, Country Time launched the Littlest Bailout, an economic stimulus plan for the smallest of small businesses: kids who couldn’t run lemonade stands.
MADEIT CREDITS
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Kraft HeinzClient
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Alison Brod Marketing & CommunicationsPR Agency -
Andrew DeckertHead of Adult and All-Family Hydration -
Bridget RoseExecutive Producer -
Brooke Scher MoganSenior Vice President -
Daniel JaramilloSenior Art Director -
Elizabeth RittenProducer -
Erika BergSenior Account Director -
Famous GroupProduction Company -
Javier ValleSenior Copywriter -
Kevin LillySVP, Strategy Director -
Mark BurgessEVP, Account Director -
Megan CollinsAccount Director -
Merkle Inc.Promotional Company -
Mike DavidsonEVP, Head of Production -
Nandita VijayaraghavAssociate Brand Manager -
Natalie DahlProducer -
Oren KaplanDirector -
Ryan StottsCreative Director -
StarcomMedia Agency -
Susan AndersonPrint Producer -
Leo Burnett ChicagoAdvertising Agency -
Aki SpicerChief Strategy Officer -
Liz TaylorChief Creative Officer for Publicis Creative Nor -
D&AD -
Adrianna LauricellaVice President
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