Liz Taylor Worldwide CCO

ABOUT

Country Time is a lemonade brand synonymous with lemonade stands. But a socially distanced summer spelled trouble for the brand and its customers. How do kids sell lemonade during a pandemic? Although the US government offered the biggest economic bailout in its history, the money – meant for small businesses – was grabbed by big ones instead. In response, Country Time launched the Littlest Bailout, an economic stimulus plan for the smallest of small businesses: kids who couldn’t run lemonade stands.

Date created: January 2021 2021-01-01T00:00:00+0000
Date published: 2 November 2021 2021-11-02T11:40:05+0000

MADEIT CREDITS

  • Kraft HeinzClient
  • Alison Brod Marketing & CommunicationsPR Agency
  • Andrew DeckertHead of Adult and All-Family Hydration
  • Bridget RoseExecutive Producer
  • Brooke Scher MoganSenior Vice President
  • Daniel JaramilloSenior Art Director
  • Elizabeth RittenProducer
  • Erika BergSenior Account Director
  • Famous GroupProduction Company
  • Javier ValleSenior Copywriter
  • Kevin LillySVP, Strategy Director
  • Mark BurgessEVP, Account Director
  • Megan CollinsAccount Director
  • Merkle Inc.Promotional Company
  • Mike DavidsonEVP, Head of Production
  • Nandita VijayaraghavAssociate Brand Manager
  • Natalie DahlProducer
  • Oren KaplanDirector
  • Ryan StottsCreative Director
  • StarcomMedia Agency
  • Susan AndersonPrint Producer
  • * Leo Burnett ChicagoAdvertising Agency
  • * Aki SpicerChief Strategy Officer
  • * Liz TaylorChief Creative Officer for Publicis Creative Nor
  • * D&AD
  • * Adrianna LauricellaVice President
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Contributor:

Liz Taylor has been a Contributor since 25th November 2015.

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Littlest Bailout

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