About me
I am a Senior Digital Product Designer /Design Lead.
I create efficient designs and pleasurable user experiences and employ task-oriented design approaches to defining users' problems and ideating new solutions. For 14 years + I have worked for some of the world's leading fashion and retail brands.
My speciality is combining meaningful user experiences with pixel perfect design, composition and typography. I aim to bridge the worlds of connecting those of the target users with the business goals.
I have substantial experience in recruiting and growing design teams from scratch. I take pride in leading and mentoring teams to provide commercial results and supporting them in adhering to brand and UI/UX guidelines.
Skills
Art Direction, Branding, digital design, Digital Strategy, Graphic Design, Illustration, Product Design, Team Management, UX/UI