About me

The antithesis of the LinkedIn 'creative'.

Having started my career in packaging and brand communication, I was offered a job in advertising in one of those sliding-door moments and never truly looked back.

My advertising journey started as a designer before I rapidly moved into the role of art director. I worked on accounts such as Mercedes Benz, Bentley, Ducati, Tefal, and Kenwood, developing successful advertising, television, and through-the-line communication campaigns, working in the UK, France, Italy, Spain and Russia.

After an agency buyout, my advertising work switched to technology-based clients. I worked for several central London-based agencies, leading and building teams before starting a freelance career for Ogilvy, DDB, and Purple, as well as a wealth of direct clients. There, I discovered the world of healthcare, working for Pfizer, Sanofi, MSD, Roche, Novartis, Insulat, and Better, to name a few.
I was lured out of freelancing by HH Global to work as a creative lead on the Samsung account, where I worked across Brand Communications and Activation, Promotions, Events, and Product Launches. I spent a few fantastic years there.

I'm now with Ruder Finn, again working in healthcare but also within internal comms and technology, leading a small but growing UK creative team.

Skills

Advertising, Art Direction, Branding, concept development, Graphic Design, Icon Design, Presentation, Print Design, Problem Solving, Social Media, Storyboarding, Typography

Sector Experience

Advertising, Animation, Audio / Visual, Automotive, b2b, Branding, Charity / Not for profit, Design, Electronics, Finance, FMCG, Healthcare, Information Technology, Mobile, technology, Telecoms

Awards

Indigo Design Awards

Clients

Bentley Motors, Biro Bic, BuzzBack Market Research, Cable and Wireless, Cameron McKenna, Cath Kidston, Childhood Trust, Conran, Debenhams, Ducati Motor spa, Ducati motorcycles), Ercol Furniture, Fine Food International, Framestore-CFC (Dinotopia, Fullers Brewery, Groupe SEB Developpement (Calor, Heals, IBM, Interoute, Kenwood Electronics, Master Card, Mercedes-Benz, Moto Cinelli (UK importer, Novartis, NTT, Orcacle, Orient Express, Primus Mobiles, Quantel, Rowenta, Samsung, SEB & Tefal), Timberland, Tradex Insurance, Vodafone, Walking with Dinosaurs), Weightwatchers, Xograph