Aerobo is an exciting new exercise concept that sees users performing aerobic-style exercises while using a portable resistance bar to gain maximum results. The makers are in talks with major sporting names to market the product and therefore needed a brand and product design that would capture their imagination.
This is where we stepped in. We consulted heavily with Aerobo's inventors to create a concept product design that would wow sport's biggest names while being practical and useable in real life.
We also went about creating a brand for Aerobo which included designing a logo that would compliment the product it represented. We went for a sleek, all lowercase design in keeping with the contemporary look of the Aerobo itself. The font we created features curves to reflect the form of the Aerobo and the way in which it flexes and bends. Keep an eye out for the product (and our fantastic branding) in a gym near you soon.