About me

My main work experiences:

February to June 2008

" TBWA/Paris " - Advertising agency - McDonald's France > account executive.

Account executive responsible of Food Events. Worked on 10 McDonald's products, from value variety to core range, all developed on TV, POP, radio, outdoors and digital.

Responsibilities included:

- Chicken Bacon Onion: In charge of 600K€ TVC production budget for a new Premium sandwich.

- McFlurry: Handled 200K€ TVC production budget for the 2008 campaign.

- McCafé: Development of the creative communication of a new restaurant concept.

- Milk-Shake: Participation in a worldwide benchmark on positioning and communication aspect.

- Day-to-day client relation management and supervision of the graphic chain.

- Support of the international structure on all the European market.

January to July 2007

" TBWA/Paris " - Advertising agency - McDonald's France > junior account executive (intern).

Assistant of the account manager in charge of McDonald's products portfolio communication development. Media support: TV, POP, radio, outdoors and digital.

Working on a 200K€ TVC production budget for the new personalized McFlurry concept.

Participation in the strategic development of McDonald's innovating products like new coffee and pastries range.

Education:

European Master in Management and Communication.

Diploma of graphic designer.

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