About me

Lisa is an award-winning Executive Creative Director with over 20 years of experience at leading global brand design consultancies across Singapore, Bangkok, and London. She is currently Executive Creative Director at Elmwood Asia, one of the world's leading brand design consultancies.

Known for building brand stories that are globally consistent and regionally resonant, Lisa brings a rare combination of strategic rigour and design craft to every brief. Her work spans FMCG, corporate, and luxury sectors, driving brand transformation at scale across Southeast Asia, India, Australia, the UK, and the US. She is particularly recognised for her ability to balance the demands of global brand systems with the cultural nuance required to connect meaningfully with regional audiences.

Throughout her career, Lisa has partnered with some of the world's most recognised and ambitious brands, including Coca-Cola, LVMH, Diageo, Unilever, Heineken, PepsiCo and Citibank.

Lisa's achievements

Site Achievements

4 Featured

Judging

Lisa Balm has sat on the Creativepool Annual jury.

Annual 2026 Judge Packaging

Featured work

Work picked by the Creativepool editors for the homepage.

Coca Cola Lunar New Year

15 September 2026

Strongbow Sparkling Cider

18 March 2026

Horlicks

18 March 2026

Bia Viet

18 March 2026

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