About me

I lead creative projects across healthcare, education, technology, industrial services and social impact sectors. I started my career in pharmaceutical design before moving into agency work, where I've built a reputation for creating thoughtful, audience-focused design that turns complex messages into engaging visual communication.

My work spans branding, campaigns, editorial, annual reports, digital content and motion, but my approach is always the same: understand the audience, find the strongest idea and create work that delivers real impact. I enjoy working across a wide variety of sectors and challenges, adapting my creative approach to suit each client rather than applying a one-size-fits-all style.

In 2023, I won Oracle Red Bull Racing's global Make Your Mark competition, with my livery design selected from thousands of entries worldwide to become the official race livery for the Oracle Red Bull Racing Formula 1 team at the Las Vegas Grand Prix. Seeing a design I'd created race on the RB19, driven by three-time World Champion Max Verstappen, on one of Formula 1's biggest stages was a career-defining moment and an incredible opportunity to showcase my work to a global audience.

Today, I lead creative projects that help organisations tell their stories more effectively, build stronger brands and create meaningful connections with the people they serve.

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