A microsite created specifically for a digital campaign to filter users towards the information most suited to them and inspire them to explore the main website.
Lime developed a website that allowed for the user to find the right faculty for them and then leveraged the existing 'Extraordinary stories' in video format.
The most successful Cass campaign to date resulting in a 15.5% increase in new visitors to the main website. The campaign exceeded all expectations and lived up to the title of 'Extraordinary calling' (another Lime creation by the way).

Date created: October 2018 2018-10-01T00:00:00+0100
Date published: 1 February 2019 2019-02-01T16:51:12+0000


Annual 2019 ShortlistExtraordinary calling – micrositeWeb

Extraordinary calling – microsite