About me

Graphic designer with over 6 years' experience developing brand identities, digital graphics, websites, print materials, and apparel for clients such as Hawaiian Airlines, University of Edinburgh, or Clarins. Professional history includes 5 years in fashion/retail, most recently as Associate Print Stylist at Victoria's Secret preceded by freelance work at brands such as Wolford, Ralph Lauren, or The Limited.

Strengths include art direction, trend research, presentation skills, and management of creative teams. My educational background in Textiles and Fashion fosters a tangible understanding of materials and production.

I recently completed my MA Textiles at the University of Edinburgh where I founded Shinny Studio, a branding/marketing project that releases graphic designs on apparel inspired by the National Hockey League (NHL). I am eager to grow my career in this direction, with a focus on Branding through strong digital design.

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Li's work

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