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Creativepool Annual 2019 winners announced

The winners of the Creativepool Annual 2019 were announced last night at a celebratory event held at East London’s Banking Hall. Global industry figures and key members of the Creativepool network gathered at the exclusive venue to toast the...

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News

Karl Escritt to Speak at the Dubai Lynx Creativity Festival

The New Creative This March our Executive Creative Director Karl Escritt is speaking at Dubai Lynx on their Arabic Creativity Stage. This is MENA’s premier festival of creativity, recognised globally as a benchmark for creative excellence, and...

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Experience-Led Design

We are becoming a society driven by experience. Consumers are shifting away from ‘things’ – not that we aren’t buying, but we are more likely to choose that trip or to jump from that airplane than we are to buy that souvenir or purchase...

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News

.Net Magazine feature!

We have the pleasure of sharing a workspace feature by Net Magazine, giving peek into our Shoreditch studio! We chat about different items that hang around our office (Darth Vader mask, anyone?) that have special meaning, and help make atmosphere...

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Micro Moments: Capturing Their Hidden Potential

Last month our Executive Creative Director Karl Escritt spoke at DMF in Dubai. The Digital Media Forum brought together Industry Experts from across the globe, under the theme of ‘Digital Transformation: Own It’. Focusing specifically on...

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Originality vs. Innovation

Originality is overrated. It's common to think that in order to be cutting-edge, to be at the top of your game and foremost in your field, you need to be original. But in reality, this just isn't true. You can have something completely original and...

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Advice

Colour Trends: Some Food for Thought

Colour. Colour is integral to any design and branding strategy, to the communication of a brand identity (in both its presence and absence). It conveys feeling and emotion, often acting as words without language. Last month Pantone released their...

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Advice

What's the Deal with Conversational Commerce?

Let’s chat about chatbots. We like Siri, Alexa has taken over our homes and workspaces, and there’s no way you don’t secretly want Furbo, the dog camera that allows you to keep an eye on your pet and feed it treats while at work. Today our...

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Advice

Practical Innovation

Is innovation really innovation when it’s all fluff and no substance? You can talk the talk about being an ‘innovative’ agency, but unless you have the tools and concrete actions to back up your words, it’s (let’s face it) just bad...

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News

Flip It to Win it

Every year on Shrove Tuesday, Spitalfields plays host to a pancake relay race in Dray Walk at the Old Truman Brewery. It’s a BYOFP (bring your own frying pan) kinda deal, and all money raised as part of the event goes to a local charity (this year...

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Advice

An Ode to Pen and Paper

For a digital agency, we go through a lot of paper. There is just something about physically writing ideas down, about mapping out your customer’s digital journey, printing it out, pasting it to the wall, and scribbling all over it. We are diehard...