About me

Hello,

I'm an award-winning senior creative/copywriter with 14 years+ experience at integrated consumer agencies, with additional expertise in healthcare advertising.

I have a passion for powerful storytelling, a talent for crafting copy, and an eye for outstanding ideas. I take pride in developing thoughtful and thought-provoking campaigns, and work closely with strategists and creatives alike to ensure the work delivered is as eﬀective as it is impactful.

Over the years, I've developed fully integrated creative campaigns for big name clients, including Nike, Cadbury, L'Oréal, Converse, Jägermeister, Just Eat, O2, Up&Go, Suzuki, Beano and Asylum Aid. I've built a giant 'Like' thumb out of 1M chunks of Cadbury's Dairy Milk, taken over Southbank with the world's largest inflatable Sydney Harbour Bridge assault course, got a bill passed in parliament, and picked up a few awards along the way.
Whilst at McCann Health, I learned the healthcare ropes. As creative lead on projects for GSK, Pfizer, Merck, and Astellas, I delivered everything from global product launches and patient support campaigns, to MOA films and SalesAids.

I've just finished up a 3-year stint at Iris, where I was creative lead on Nectar and Convatec, as well as supporting across the wider portfolio. I'm currently looking for my next role in advertising so, if you like the look of my work, please don't hesitate to get in touch.
Many thanks,
Libby Middlehurst