About me

Creative Director, design lead & heavyweight designer with 14+ years of experience in

leading and managing multi-disciplinary teams. With a broad knowledge in design leadership, innovation, brand strategy, developing brands, marketing strategies, product development, UX and UI design, & digital solutions across the financial services, healthcare, luxury brand, & social entrepreneurship sectors, for brands in the UK & globally. I'm a team leader, creative thinking, with a solutions orientated approach, & a focus on brands digital existence. At my core, I solve human problems & strategically define the best route to communicate the impact of their brand solutions.

Clients: The Global Innovation Fund, Center for Effective Global Action (Cega), The Change Foundation, The Bryan Habana Foundation, Habitat for Humanity, Leo Innovation Lab, Virgin Money, Sanlam Investments, Luno, Allan Gray, Mastercard, & Nike.

Core capabilities and specialties:

Strategic brand positioning & planning

Brand communication - value proposition, positioning statement, brand existence, & key messaging.

Digital positioning & execution - understanding & delivering key customer-led strategy, UX & UI design, information architecture, website design, intranet scoping & design, App scoping & design, development project management.

Marketing Strategy - the creation of marketing plans and schedules in corporate organisations. Assisting with monitoring & delivering the activities on a weekly & monthly basis.

Conceptual thinking - with the ability to generate scalable ideas that prove a return on investment.

Communicating Impact - developing content roadmaps, thought leadership, impact reports, & data visualisation.

Internal brand and employee activation & engagement.

Innovation - delivering innovative solutions for brands involving, augmented & virtual reality

Leading creative & technical teams in 3 international locations.

Successfully acquired another UK-based brand and digital agency (Studio Aura).