About me

I'm a creative director and founder of SUMUS Creative — building campaign‑level visual systems for combat sports promotions, football academies, and broadcast‑level brands. My work blends strategy, design, and storytelling to create assets that feel cinematic yet scalable across every format.

With over two decades of hands‑on creative experience, I've delivered for DAZN, Middlesbrough FC, Kawasaki, and Cage Warriors, shaping visual identities that move audiences and define events. I lead with intent, clarity, and precision — crafting design systems that hold hierarchy, emotion, and brand consistency at every scale.

I thrive in high‑pressure environments where creativity meets performance — whether directing fight‑week campaigns, developing football identity systems, or refining brand architecture for emerging sports ventures. Every project is built to last, not just to impress.