About me

After graduating in economics he started his carreer in market research as a qualitative researcher, than experienced an exiting journey at the client side as the marketing manager of Toyota Motor Hungary.

By joining J. Walter Thompson Budapest he found his passion: advertising. As Client Service Director he was responsible for the operation of the agency for more than 10 years. Amongst many others he was the long term business leader of Alfa Romeo, Iveco and Mazda accounts.

Ha gained international recognition with the locally developed and executed launch campaign for Reckitt Benckiser's Cillit Bang, that went world wide after the huge success in the Hungarian market.

Cillit Bang - The dirt is gone! campaign became the most remembered TV commercial in the UK (AdWatch/TNS International).

For melting the international knowledge with the local touch he established White Rabbit Budapest with his creative partners and has been running the agency as CEO for more than 12 years.

He is the proud owner of numerous international and local awards like the collection of Effie's (including Platinum), that made White Rabbit the 75th most effective agency of the world, D&AD, One Show, Cannes Lions, New York Festivals, Clio, ADC Global, Epica, AdStars, Mobius Awards, Kinsale Sharks, Cresta, Golden Award of Montreux and Lisbon International Advertising Festival.

The world beyond ads for him contains his family with two little daughters, and his passion towards cooking and a sip of wine.

Awards

Cannes Lions - Bronze, Cannes Lions - Shortlist, Cannes Lions - Silver, D&AD Award - Yellow Pencil/White pencil, Effie\'s - Gold