. . .

About me

A BLEND OF METHOD AND CREATIVITY TO BRING TO LIFE NEW IDEAS AND INNOVATION.

o 20 years of experience working on strategy, innovation and comms for diverse global FMCG brands.

o I worked for many blue-chip organizations: PEPSICO, UNILEVER, MONDELEZ, PERNOD RICARD and MARS, but I also challenged myself in smaller contexts (QUINTESSENTIAL BRANDS, INAREA STRATEGIC DESIGN).

o Excellent knowledge of the food & beverage sector's landscape and trends.

o Passionate about innovation (from small improvements to new platforms development).

o Always keen to identify disrupting, relevant, scalable and incremental growth opportunities.

o Advocate of Design Thinking & Lean Start-Up methodologies.

o NPD management from insight to launch across global, regional and local projects.

o Great track record of omni-channel campaigns.

o Extensive experience in leading x-functional teams and establishing strong relationships in person or remotely.

o Creative and analytic, often defined "the perfect balance of the right and the left brain".

o Great leadership skills, experienced in dealing with and presenting to different audiences.

o Comfortable dealing with ambiguity but always trying to make the complex simple and the simple interesting.

o Firm believer of the "strengths finder" approach and passionate about bringing the best out of others.

My superpower
Lateral thinking

My preferred quote
"If you can dream it, you can do it" (Walt Disney)

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelSenior

LanguagesEnglish, Italian, basic French

Tagged Job TitlesBrand manager

Recommendations

Currently No Recommendations

Skills

Brand Management, Brand Stategy, Branding, Campaign Planning, Licensing, Marketing, Marketing Strategy, Media Planning, PR, Product Development

Sector Experience

Food & Beverages

CV / Resume

Letizia's CV/Resume

Activity

Connections3 Followers7 Following3

Likes0

Creativepool member since 12 February 2017

Work
Articles
Achievements
Activity

Letizia's achievements

Site Achievements

Top 25

Judging

Letizia Razzino has sat on the Creativepool Annual jury.

Annual 2025 Judge Packaging

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