About me

HYBRID SENIOR DESIGNER + DIGITAL DESIGNER

Multi-disciplinary and Multi-channel Designer delivering data-driven concepts and designed solutions across UI/UX, e-commerce, and digital marketing for a memorable visual impact. Quickly transforms complex ideas with creative briefs using modern digital production skills into engaging brand stories that increase engagement, conversions, and revenue. I bridge the gap between "big picture creativity" + measurable business outcomes.

My branded strategic narratives yield significant campaign performance improvements, evidenced by a proven track record of driving 20% increases in website traffic, 30% boosts in conversion rates, and 40% rises in revenue for diverse projects. Specializing in agency end-to-end project lifecycles and collaborating with cross-functional departments — I leverage modern design systems, visual guidelines, data and AI-enabled tools to deliver on-point, high-impact files.

CAREER HIGHLIGHTS
REVENUE GROWTH: Delivered 238% e-commerce conversion growth, 42% increase in average order value.

BRAND IMPACT: Designed scalable brand systems for 27+ clients (BASF, ULI, GBTA, AANS, CZI, NHTSA, Subway, Gates).
LEADERSHIP: Managed high-profile projects for 30+ government state and federal agencies.

AWARD-WINNING WORK: Led Times Square OOH displays and top-5 selling product launches.

EFFICIENCY: Reduced production costs by 40% using AI-driven tools and Adobe Experience Manager & Marketing 360.
TEAMS: Managed 40+ W9/W2 designers, developers, and artists, and oversaw 29+ overlapping timelines.

WEB DEVELOPMENT: Cost savings by reducing project completion times by 30%.

SOCIAL: 705% social growth; targeted medical spa content, Million views, 6700 click-throughs, 24 hours.

ACHIEVEMENTS
35% avg. revenue increases; post e-commerce updates.
20% bounce rate reduction; responsive design.
16% revenue lift; UX optimizations (A/B tested on 200K+ users).
30% faster project delivery; via AI workflow automation, design and version control systems.

AREAS OF EXPERTISE
CREATIVE: Strategy, Direction, Brand Identity + Design Systems, Visual Storytelling, Concept Design & Ideation, Color Palettes, Typography, Project Management, Integrated Campaigns, LED Graphics, Screen Visuals

DIGITAL DESIGN & USER EXPERIENCE: User Interface (UI) Design, User Experience (UX) Design, Wireframing, Prototyping, Information Architecture, Screens Interaction Design, User-Centered Design Principles, Responsive Design, Digital Asset Management (DAM) & Version Control, E-commerce, Optimization, Rich Media, Shoppable Content

DIGITAL MARKETING & GROWTH: Advertising, Content Strategy + Creation (Visuals, Video, AI Copy), Paid Search, Paid Social (Campaign Management), Email Marketing, A/B Testing, Performance Metrics, Customer Experience (CX)

GRAPHIC DESIGN & PRODUCTION: Digital, Web, Motion, Video, Social, Out of Home, Print, Publication Design, Packaging, Photo Retouching, Editing, Visual Hierarchy, Business Guidelines, Event-focused Design

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