(Singapore: 16 June 2015) Singapore Deposit Insurance Corporation Limited (SDIC) recently appointed Leo Burnett to develop an awareness campaign in Singapore. The appointment follows a competitive pitch involving a few other agencies. The campaign - which includes (press, radio, outdoor and social media) - will begin in September and will run until December.

Speaking about the appointment, Chris Chiu, Chief Creative Officer of Leo Burnett Singapore said,” SDIC has a challenge of having a product that everybody has, yet very little of us seem to know about. This was an interesting brief to work on, it was especially gratifying that the client saw the value in the idea we presented during the pitch. How we can get people to gain awareness of the brand and what it provides was a huge creative opportunity.”

The Singapore Deposit Insurance Corporation Limited, or SDIC, is a company designated by law to administer the Deposit Insurance Scheme and Policy Owners' Protection Scheme in Singapore. The SDIC is limited by guarantee under the Companies Act and its board of directors is accountable to the Minister in charge of the Monetary Authority of Singapore.