Leo Burnett Vietnam takes home top Industry Honors at the Smarties Awards Gala 2015

(Jakarta: 19 October 2015) – The annual Smarties APAC Awards & Indonesia Gala for excellence, innovation and effectiveness in Mobile Marketing concluded on 15th October at The Ritz Carlton Jakarta.  Leo Burnett Vietnam clinched the top honors at the show - bagging the “Best-in-Show” and the Mobile Agency of the year awards.

In total, Leo Burnett Vietnam took home 7 awards– 2 bronze, 4 silvers and 2 gold - winning on work created for top clients including Samsung and Friesland Campina.

“3 years ago, we defined mobile as one of the strategic pillars of growth in digital, both for us and for our key clients. Over the last 2 years, we had a number of fantastic mobile projects that were creatively integrated into our campaigns, and often at the core of the brand initiatives. We’re proud that our creative work for mobile has been delivering on our client’s business objectives and has been recognized as the best in APAC. With the penetration of smartphones reaching over 50% and over 60% of online content being consumed on mobile in Vietnam, we currently have a number of ongoing projects in this space that should be even bolder in 2016,” said Kate Bayona-Garcia, head of digital & innovations, Leo Burnett Vietnam.

Here’s the complete list of The MMA APAC 2015 winners:

The Mobile Marketing Association (MMA) is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Their members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.