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Leo Burnett South Africa
Bryanston, Johannesburg
ABOUT
McDonald’s South Africa recently dropped the price of the Big Mac Medium Meal to only R39.90. This campaign is about all the random, smart and ridiculous excuses people can use to get their hands on this incredible deal. Because at only R39.90, any excuse is the perfect excuse to get
a Big Mac Medium Meal.
MADEIT CREDITS
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McDonald'sClient
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Stephanie LarsenCreative Director | Senior Copywriter -
Vanessa Von BroembsenCreative Director -
Leo Burnett South AfricaAgency
Annual 2018 ShortlistMcDonald's | Any Excuse for a Big MacIntegrated
Project featured: on 2nd February 2018