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The idea was simple. Cadillac offers a state-of-the-art hands-free feature in their vehicles. And who better to show how that innovative feature can change the way we see the world than a person known for not having human hands, but instead, scissor hands? So we decided to reimagine the Edward Scissorhands world 30 years after the release of the original film. In our story, the original Kim Boggs character is now a single mother to Edgar. While he has inherited some more human characteristics from her, he has most notably inherited scissor hands from his father. Naturally, life isn’t always easy for a person with scissor hands. He doesn’t exactly enjoy a life of excitement due to his manual limitations, that is, until his mom shows him a car that doesn’t require steering.

Date created: February 2021 2021-02-01T00:00:00+0000
Date published: 9 September 2021 2021-09-09T19:25:21+0100

MADEIT CREDITS

  • CadillacClient
  • David ShaneDirector
  • FramestoreEditing Company
  • Gavin CutlerEditor
  • Gina PaganoExecutive Producer
  • Gina PaganoExecutive Producer (MackCut)
  • Jamie GerichBusiness Manager
  • Jamie GerichBusiness Manager
  • Jamie HoskinsSenior Editor
  • Jason LaFloreArt Director
  • Jeff CronenwethDP
  • MackCutProduction
  • Maggie DeckerAccount Supervisor
  • Marc GillProducer
  • Matt CrampSVP, Group Creative Director
  • Matt TurnierCopywriter
  • Megan HeardAssistant Editor
  • Patrick O’BrienVP, Executive Producer
  • Ralph LaucellaExecutive Producer
  • Susan SpightBusiness Affairs Manager
  • YessianMusic Company
  • * Leo Burnett Chicago
  • * Liz TaylorWorldwide CCO
  • * Robert Clifton Jr.EVP, Executive Creative Director
  • * Susan SpightBusiness Affairs Manager
Annual 2021 BronzeScissorHandsFreeAdvertising: TV Annual 2021 ShortlistScissorHandsFreePR Project featured: on 16th July 2021 Pro member:

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Contributor:

Leo Burnett Chicago has been a Contributor since 25th November 2015.

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