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About me

With over 15 years of experience in brand design and storytelling, I help brands and companies organise their story, perception, and visual presence into a unified identity.

You have a great product or service, but your current visual branding lacks personality or doesn't reflect who you are as a brand. When your logo, website, and pitch decks feel disconnected, potential clients look elsewhere. Your brand shapes perception before you do—first impressions matter.

My specialised process covers:
1. Competitor Identity Analysis: Mapping out what your market rivals look like so we can intentionally stand out, alongside a visual audit to understand what is working and what isn't.
2. Visual Asset System: Refining your existing assets or creating a completely new system unique to your brand, focusing on brand differentiation to improve brand recall.
3. End-to-end Delivery: Managing everything from the initial brand strategy right through to the final digital assets.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationSouthampton, Hampshire: United Kingdom

Working LocationsLondon: United Kingdom, Southampton: United Kingdom, Bath: United Kingdom

Skill LevelMiddleweight, Senior, Director

LanguagesEnglish, Mandarin, Cantonese

Tagged Job TitlesCreative Director, Branding Designer, Design Manager

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Brand / Logo Design, Brand Stategy, Branding, Digital Marketing, Packaging Design, Presentation, Strategy Planning

Sector Experience

Accounting & Finance, Advertising, Airline, Lifestyle, Marketing, Sports

Clients

AIRBUS ONE ATLAS, Em-trak, England Golf, INEOS, OSRL

CV / Resume

Lennie's CV/Resume

Activity

Connections0

Followers16 Following7

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Creativepool member since 6 February 2012

Lennie's work

MDL Marina rebranding

England Golf

OSRL rebranding

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