About me

I arrived in Berlin in 1993 with an architectural diploma from Glasgow School of Art and no plan beyond the city itself. Post-wall Berlin had that effect. Spaces that weren't spaces yet. Rooms that became clubs that became something harder to name. So I started designing them: makeshift bars, art spaces, light and projection installations, all by night, while working in an architectural office by day. Sound followed. Then video. Then the realization: what I was actually building wasn't spaces at all. It was experiences.
This led to me founding flora&faunavisions in Berlin in 2005. An interdisciplinary design label - internationally recognized and multiply awarded. The following two decades were spent asking the same question across every project and every medium: what does it feel like when this truly lands
The answer looks different every time. The Ring Cycle, a 16-hour digital kinetic opera for Opera Australia. Immersive experiences for the German Pavilion at Expo Osaka 2025. Vikings: The Immersive Experience, currently running at Dock X London, traveling to Vienna in September. Becoming Marilyn Monroe, a world premiere immersive exhibition in Zurich's MAAG Halle.
In 2025, flora&faunavisions joined The Storytelling Company. In February 2026, the group completed its transition under one brand: 180+ people across five cities, four disciplines, one name. The "Designed by flora&faunavisions" credit lives on within TSC's Originals discipline - the place where the company builds worlds that travel: original IPs, licensable experiences, stories made to move audiences globally. In my capacity as Chief Strategy Officer I get to shape how the worlds get built - all of them.
Emotions & Tech: Worlds I have been balancing for thirty years, long before the technology caught up. As the tools get more powerful, the stakes around what we actually do with them get higher. What remains is the question: what does it take to move someone, and what gets lost when we forget to ask.

Skills

Brand / Logo Design, Branding, Exhibition Design, Experience Design, immersive experiences, Interactive Design

Sector Experience

Automotive, Brand Experiences, consumer products, Culture & Entertainment, Intellectual Property, IT, Trainings & Simulations

Awards

Art Directors Club Grand Prize, Art Director’s Club - Gold, Art Director’s Club - Grand Award, Art Director’s Club - Silver

Clients

BMW Group, Honeywell International, Inc., SAP, T-Mobile, Volkswagen Group

Trade Associations

Art Directors Club Europe, The Society of Digital Agencies, World Experience Organization