About us

The LEGO Group is a privately held company based in Billund, Denmark. The company is owned by the Kirk Kristiansen family who founded it in 1932.

The LEGO Group is engaged in the development of children's creativity through play and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. The head office is in Billund, Denmark.

Ranking
#9 Ranked Global Brand
Recommendations
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Currently No Client Rating
Achievements
Annual 2022 ShortlistBrand Team of the Year
Top 10 Global Brand Project featured:Lego campaign
on 15th February 2016
Project featured:The Rise of Skywalker
on 6th March 2020
Project featured:LEGO DC Batman
on 2nd September 2020
Project featured:LEGO Disney Aladdin TVC
on 9th September 2020
Project featured:LEGO - Blocks Away
on 30th June 2021
Project featured:Arts and Crafts
on 6th March 2022
Contributor:

LEGO Group has been a Contributor since 25th November 2015.

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Creativepool member since 17 March 2015