About me

Senior Designer and Creative Lead with over 25 years of commercial experience delivering strategic, engaging, and results-driven creative solutions across a wide range of industries. With a concept-led approach and strong creative foundation, brings a proven ability to develop impactful branding, compelling storytelling, and integrated marketing communications that align closely with business objectives.

Experienced in shaping ideas from early concept through to final delivery, with expertise spanning motion design, digital media, web, social content, presentation design, exhibition graphics, and print communications. Combines strong design thinking with a client-focused mindset to create work that is both visually powerful and commercially effective.

Has successfully collaborated with clients, stakeholders, agencies, and internal teams to deliver high-quality creative across both B2B and B2C sectors. Brings a deep understanding of brand positioning, audience engagement, and the importance of clear, consistent messaging across every touchpoint.

Known as a confident communicator and collaborative creative partner, with strong experience guiding projects, building trusted relationships, and helping teams move ideas forward with clarity and purpose. Also embraces emerging AI-enabled workflows as part of a modern creative process, using new tools in practical ways to support ideation, content development, and production.

Passionate about creating work that not only looks strong but delivers real value, meaningful engagement, and measurable impact.

Skills

Animation, Brand / Logo Design, Brand Management, Brand Stategy, Branding, Corporate Video, Creative Direction, Digital Marketing, Exhibition Design, Illustration, Internal Communications, Problem Solving, Research & Development, Social Media, UX/UI, Video Production, Visualising, Web Design

Sector Experience

Advertising, Audio / Visual, Automotive, Catalogues & Brochures, Charity / Not for profit, Emergency Services, Healthcare, Hotels & Resorts, Manufacturing, Merchandise, New Media, Point of Sale, Recycling & Waste Management, Renewable Energy, Retail