About me

For twenty years, I've written campaigns that land, copy that connects, and brand voices that define who they are. From global platforms and major launches to the three words that have to do everything.

Along the way I've been Head of Copy at Hogarth and enjoyed lengthy stints at Ogilvy, TBWA, Coley Porter Bell and Rapp. I've made yoghurt feel revolutionary, enterprise software sound simple and worked on everything from the household names to the ones I had to Google in the lobby.

Before that, I was a music and film writer for a bunch of magazines. It was a masterclass in the art of the hook - learning how to pull a reader in and keep them there.
I also write screenplays and have a couple doing the rounds in LA, which is either very exciting or an excellent lesson in patience. Probably both.

So if you need the words, I can help.
If you need the story behind them, even better.

Skills

Advertising, AI, B2B, B2C, Brand Stategy, Branding, Content, Copywriting, Creative, Creative Direction, CRM, Customer Services, Digital Marketing, Editing, Email Marketing, Script Writing, Social Media, Writing

Sector Experience

Accomodation, Advertising, Airline, Arts, Audio / Visual, Automobiles, Automotive, Banking, Beauty, Brand Management, Branding, Broadcasting, Catalogues & Brochures, Charity / Not for profit, Computer Games, Consulting Services, Creative Services, Digital (SEO, PPC, SEM...), Fashion, Film (Feature), FMCG, Food & Beverages, Footwear & Accessories, Galleries & Studios, Gambling, Gaming, Healthcare, Hotels & Resorts, Insurance, Interactive, Internet, Lifestyle, Luxury, Media, Mobile, Music, New Media, Nightclub / Bar, Online / Web, Outdoor, Personal Care, Pharmaceutical, Point of Sale, PR, Print, Public Sector, Publishing, Radio, Restaurant / Café, Retail, SAAS, Social Network / Community, Sports, Startups, Sustainability, Tailoring, Technology, Telecoms, Television, Theatre, Transport, Travel & Leisure, UI / UX

Clients

Adobe, Amazon, American Express, BlackRock, British Airways, Cadbury, Coca-Cola, Deliveroo, Heinz, IBM, Jet2.com, Land Rover of Chattanooga, Pizza Express, Playstation, Sage, Samsung, The Body Shop, Unilever