About me

A versatile creative, and strong conceptual creative thinker, Lauri conceives striking creative concepts and provides design / campaign development, art direction, set design, set / prop styling, and shoot production from concept through to delivery. Working freelance, Lauri is happy to work solo, or as part of a team (with copywriters, directors, photographers and other creatives) to develop the vision into high-end campaign visuals. She focuses on how the customer will receive an image, originality in concept and is commercially focused.

Freelance Creative Director / Art Director

From concept to publication : Concept origination / Art Direction / Creative Direction, Proposal / Visuals, Planning and Budgeting, Sourcing / Casting, Collaboration Management and Logistics, Production Design, Set Design and Styling, On-set Management and Creative Direction, Image curation. For editorial, advertising, social campaigns, product range launches, catalogues, lookbooks, etc.

Freelance Set Designer

As a set designer Lauri starts with the creative concept (conceiving it / being provided with it) and creates / coordinates the look and feel of the set, creating a cohesive scheme / setting that directly supports the concept of the brand. Lauri is well known for producing exacting, communicative mock-ups to illustrate the intended set design and resulting imagery. Sourcing accurate, often original / time-accurate props is her passion, and extensive research plays a large part in this. Lauri designs and manages the set during the shoot.

Freelance Set / Prop Stylist / Soft Stylist

As a set / prop / soft stylist, Lauri creates beautiful and often intriguing and humorous worlds for shoots, sourcing unique and highly-researched props. She brings an idea to life, working across multiple platforms including editorial, advertorial, social and digital content.

Skills

Art Direction, B2B, B2C, Brain storming, Brand / Logo Design, Brand Stategy, Branding, Communications, Content, Creative, Creative Direction, Curating, Digital Art, Directing, Editorial Design, Event Design, Internal Communications, International, Merchandising, Set Design, Storyboarding, Visual Layout, Visual Merchandising

Sector Experience

Advertising, Arts, Communications, Creative Services, Magazines & Comics