Laura's path to Creative Director started in Lisbon, Portugal and has taken her to many places since, including Vancouver, London and Toronto.
Laura's passion is all forms of creative expression, including dance, art and music, and that's why today you can find her at Jam3 as a Creative Director leading new business work and productions for culture, music, fashion and entertainment clients.
In the last year, Laura has been developing her own personal project is ReMIND Academy, a community-based learning programme that stimulates critical thinking and creativity in young people from disadvantaged backgrounds, while also directing interactive storytelling projects in AR and Web technologies for clients like Google and IBM on behalf of Nexus Interactive Arts.
Prior to that, as Head of Digital at Warner Bros. Records (UK) Laura focused on how to drive innovation and led the creative direction for content strategy and campaigns for artists such as Muse, Liam Gallagher and Dua Lipa. And as CD at UNIT9 Laura directed projects for Google, Samsung and 20th Century Fox.
She holds a Masters of Arts in New Media and Web from the New University of Lisbon, in Portugal, a Bachelor of Arts in Communication Design from the University of Lisbon, and a diploma in Digital Design from the Vancouver Film School, in Canada. She has a TEFL certificate and is a native Portuguese speaker, and has published a number of papers.