About me

For over 20 years, Lars has developed an expertise in visual and brand design. Over the course of his career, he has created compelling and purposeful brand experiences that have grown global businesses.

He grew up in Sweden and joined R/GA in the Stockholm Office where he was responsible for overseeing the visual design department and the brand design offer for the Scandinavian market. His work has garnered numerous accolade for companies including Volvo, Nike and has been involved in the start-up business both as a founder, advisory and through the R/GA Accelerator program.

Previously, he led visual and Digital Brand Identity teams for Verizon at R/GA New York where he developed and implemented the company's new corporate identity. In his role as Head of Design at R/GA Los Angeles, he leads a multi-disciplined creative team to deliver products and services with a human perspective, and designing brands for the connected age.