. . .

About me

Having been in the B2B and B2C graphic design industry for over 20

years, during that time I have produced a vast array of design solutions

for a variety of industry sectors.

Creating for them an outcome, through all projects, that increases

market and brand awareness, grows client lists and ultimately increases

profits through sales.

Embedding along the way a range of skills and passions that have

shaped me into the creative, pragmatic, adaptable, thoughtful designer,

with a flair for colour, that I am today!

With a track record of successfully developing, implementing and

delivering, marketing projects for: Design Departments, SME's, New

Start-Up Businesses, Charities and Print Studios throughout the UK.

Through these projects I have built a reputation for creating, memorable,

unique company identities and brand conscious marketing materials,

whilst guiding and advising clients, their teams and junior designers.

From the initial brief through to the final production of printed

products, website builds and digital campaigns.

1000's of Mac hours, skilled in Adobe Design Suite and with some

experience in leading graphic design juniors under my belt.

I have grown an adept empathy for the marketing and promotional

efforts and goals that my clients have, for guiding creative visuals,

and ensuring that all marketing tools are engaging with their respective

audiences and clearly communicating their products and services.

AREAS OF EMPHASIS

- Unique blend of creative vision.

- Strong business sense.

- Leadership, interpersonal and organisational skills.

- Design of visual identities, logo and brand creation.

- Sensitivity when working with established brands.

- Graphic Design / Visual Communication / Layout / Styling /

Straplines, Slogans, Headlines / Copywriting and Proofing /

Illustration / Photo Retouching.

- Print specialist with a portfolio of printers and suppliers.

- Product advice on a wide range of marketing materials.

- Strategic marketing awareness.

- Financial planning, project budgets and quoting.

- Staff training (Print, Design and Software).

- Client relationship management.

- Project planning, management.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationEssex: United Kingdom

Working locationsessex: United Kingdom

Skill LevelSenior

Tagged Job TitlesArtworker, Creative Artworker, Graphic Designer

Recommendations

Currently No Recommendations

Skills

Brand / Logo Design, Brand Management, brochures, catalogues, Marketing, Print Design, Printing, Social Media, Web Design

Sector Experience

Accounting & Finance, beauty, Charity / Not for profit, Fashion, Healthcare, Hotels & Resorts, Restaurant / Café, Retail, Sports

CV / Resume

Lara's CV/Resume

Activity

Connections1 Followers4 Following1

Likes1

Creativepool member since 29 January 2021

Work
Articles
Achievements
Activity

Lara's work

Newspaper Concept

New Product Launch

Rebrand & Events Campaigns

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