About me
Dear Sir/Madam,
I am currently working as a Copywriter/Creative in an established international marketing agency, writing long and short form copy, developing creative concepts, scamping and storyboarding for a range of consumer-focused brands, including Hilton Worldwide, eforea Spa, LivingWell Health Clubs, Mitsubishi Electric and the Austrian Tourist Board. I am dedicated to the craft of writing, will jump at the chance of doing anything even mildly creative, and am ever curious - I look to keep learning new things every day. I am able to communicate my ideas clearly and concisely through verbal and written communication, as well as sketches, scamps and storyboards (drawing on my background in film production).
Recent achievements include:
-Re-branding a large international energy company, and being the lead writer for all their content (including a brand new website and microsite, brand ads, radio scripts, brochures and flyers)
-Teaching myself the craft of SEO, applying this to my work and delivering a report about the subject to our management team
-Creating and developing the chosen concept for an international Hilton Worldwide event, plus related collateral
-Working with Art Directors and Designers to design and develop concepts for LivingWell's 2016 strategy - the client was over the moon with the creative, saying it was the best they had ever received
-Winning the 'One Award' (internal company award) for 'always going above and beyond and being a true asset to the company'.
My priority when it comes to developing my career is to move into writing for health and wellbeing - a subject that I have always found fascinating and that I am truly passionate about. This opportunity sounds perfectly suited to my skill set and experience, and has come at a time when I am actively looking to advance my career and embrace new challenges.
I look forward to hearing from you.
All the very best,
Lara Murphy
P.S. Please get in touch for examples of Copywriting and Conceptual work, and let me know what in particular you may be looking for! Even better - I'd love to talk these through with the employer in person.
If you can't wait, see some of my recent company blog posts:
Many thanks!
Skills
Art Direction, Brain storming, Branding, Filming, Photography, Script Writing, SEO, Strategy Planning, Writing
Sector Experience
Awards
Luma Film Festival, Monaco Film Festiva, University of York