Kellogg’s have been a staple at the breakfast table for over 100 years, with grains at the heart of their business. Over time, however, they found themselves losing their identity, through muddled packaging design and mixed messaging.
Landor took on the challenge of the largest packaging redesign ever at Kellogg’s across the European portfolio. In doing so, we put ‘natural grains’ back at the core of their offer.
A key goal behind the redesign was to reclaim Kellogg’s core assets, including the distinctive Kellogg’s logo. In short, we wanted to return Kellogg’s to its status as the leader of the category.