ABOUT

First there was dial-up, then there was broadband, then came fibre, now for something amazing.

When Vodafone and ESB, Ireland’s state owned supply board, joined forces they had ambitious plans; to roll out a network of super-fast, state-of-the-art optical cabling which put Ireland firmly on the map as a hi-tech, progressive nation.

The brand we created needed to capture this sense of future focussed national pride, celebrate the technical expertise and amplify the astonishing world of possibilities to businesses and everyday people business alike.

Whether bringing the world closer or levelling the playing field, so that Sligo Main Street was the same as Downtown Tokyo, Siro was the catalyst of this ambitious transformation – making the Ireland’s internet the envy of the world.