About me

I'm an Art Director with a background in visual communication and a deep-rooted belief in design as a storytelling tool. My journey began three years ago at HATO, where I immersed myself in branding and editorial work for cultural institutions and independent publishers. That formative time instilled in me a creative approach rooted in curiosity, clarity, and a drive to make ideas feel both playful and purposeful.

Now at Electric Theatre Collective, I'm shaping visually ambitious campaigns for global brands like Apple, Honda, Channel 4, Nissan, and Amazon. Whether leading concept development or collaborating closely with designers, editors, and directors, the team at electric bring a balance of bold thinking and refined execution to every brief. My work lives in the space of motion, identity, and narrative, and I'm passionate about pushing what design can do when it comes alive on screen.

I'm driven by a desire to break convention, not for novelty's sake, but to find new, meaningful ways to communicate ideas. I believe the future of our industry belongs to those who challenge the expected, build bridges between disciplines, and bring both heart and clarity to their craft.

Skills

Art Direction, Brand Stategy, Graphic Design