About me

Experienced professional with a proven aptitude within the media industry, having worked for 2 of the biggest media agencies in the world, as well as one of the top 3 TV sales houses

in the UK. In my current role, as Senior Digital Planner Buyer at Mediacom, I am responsible for the planning, managing and execution of all aspects of digital campaigns for entertainment clients such as Hasbro, Sony Music, Turner and Luke Shires Marketing. Combining forward thinking and strategic rigour, I work closely with the wider comms team and media suppliers to create efficient, sophisticated advertising campaigns to achieve clients' KPIs.

Expertise in planning, creating and optimising Social and Display ad campaigns, specifically targeting ROAS, CPC, and CPM.

 Proficiency in Google software platforms: DCM, Google UAC and YouTube

 Accredited on 3rd Party Integration tool Appsflyer, Adjust

 Capability in trafficking campaigns through Sizemek and DCM Ad Servers

 Proficient across MediaOcean Planning, Buying and Financial tools

 Able to book and reconcile campaigns through MediaOcean tool: Prisma

 Good understanding and knowledge of the planning tool Comscore, SimilarWeb

Skills

Account Management, Advertising, Analytics, Budgets Planning / Allocation, Client Services, Digital Marketing, Digital Strategy, display, Marketing, Mobile Marketing, Social Media

Sector Experience

Advertising

Clients

HarperCollins, Hasbro, Luke Shires Marketing, Sony Music Entertainment, Turner