About me

I've spent 18 years in the creative business, including a decade in London. Having worked at several agencies known for innovative approaches to advertising formats - such as Harrison Troughton Wunderman and OgilvyOne in the UK, and ColensoBBDO in New Zealand - I have a truly integrated creative brain, and have won international awards across brand, digital and direct. Although I feel most inspired sitting at the point where all three collide.

I have a real passion for work that changes the way people behave - tools, products and platforms that can gently nudge us to make better choices. From finding a way to make checking for breast cancer a part of a regular beauty routine, to allowing people to uncover their financial worries in the privacy of an anonymous online therapy session, to creating an extremely blindingly obvious guide to gender equality for those who still don't quite get it.

Awards

AWARD - Silver, AXIS - Gold, Campaign BIG Award - Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Clios - Silver, D&AD Award - In-book, D&AD Award - Nomination, LIA Award - Gold, New York Festival - Finalist, One Show - Bronze Pencil, Spikes Asia - Silver